the good stuff Access Group

Generating HR leads

Access: "We love software, and we're passionate about how technology never stays the same". Access specialise in staying one step ahead and are excellent at generating new customers and leads to help drive the company forward. We work closely with Access to deliver creative campaigns that have a visual brilliance.



This campaign was aimed at challenging the perception of HR.

We worked closely with the Access HR Marketing team to deliver an engaging campaign to help generate leads within HR departments. The design of the eBooks needed to be high quality, well throughout, conceptually accurate, reflect it’s content and be targeted at the right level of HR departments.




The process we work through is proven and it starts with ideas and sketches to define the right direction for the creative.

Once approved it is about bringing the main content to life, then rolling out the design style and providing Access with all of the assets they need to get the campaign off the ground. We re-skin landing pages, provide social images, email designs and resource mock-ups. Everything is designed to fit its function and work with little effort as to reduce the load on the internal marketing team.

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