Automotive brand & Web
Highbeam Solutions
Highbeam Solutions needed a premium brand to help market and sell high-quality automotive lighting to a new UK audience. Highbeam Solutions has been designed from the ground up to reflect the quality of the brand and become the face of aftermarket automotive lighting solutions.
We were tasked with creating a premium brand that could expand over time and reach an international audience. We defined the initial goals for the brand as: reflect the core product, high quality, premium feel, relevant to the sector and engaging.
Purchase with confidence
We knew that in order to translate website traffic into sales, we needed to build confidence with the user and help them choose the right lights for their specific car. An intuitive car selection functionality was designed into the website and linked to all products. This way the user would clearly know if the products they were looking at matched their chosen car. If they didn’t, it would take them to the products for their specific car.
