Marketing Support
The Access Group
Access are one of the UKs leading software providers to mid-market businesses striving for growth. They specialise in staying one step ahead, winning new customers and driving market demand to help move the company forward. We work closely with Access to deliver visually brilliant creative campaigns that cut through the noise.
Ongoing, considered,
reactive, reliable creative:
The Brief: We’ve been working with Access since 2017, supporting their focus on fast growth through high-level, new business driving creative campaigns. We provide on-going support that is reactive, reliable and delivered on-time, continually surpassing expectations. That’s why we continue to work together. Our support gives their internal marketing teams the confidence to take on bold campaigns with short turnarounds. We have delivered around 160 projects for Access Group to date. Here are just a few of them.
Recent departments we have worked with
• Animated Service Videos
• Campaign Design
• Social Media Campaigns
• Infographics
• Product theming
• Animated Service Videos
• Campaign Design
• Social Media Campaigns
• Animated Service Videos
• Campaign Design
• Social Media Campaigns
• Infographics
• eBook Design
• Campaign Design
• Social Media Campaigns
• Infographics
• eBook Design
• Animated Service Videos
• Animated Service Videos
• Campaign Design
• Social Media Campaigns
• Infographics
• Campaign Design
• Social Media Campaigns
• eBook Design
• Campaign Design
• Social Media Campaigns
• eBook Design
• Social Media Campaigns
• Infographics
• Animated Service Videos
Design system for Access ERP
We worked closely with the Access Group ERP marketing team to create a unique look and feel for the Access ERP design system. The style needed to align with the core brand, but still have a defined graphics and colour system. This allows the ERP marketing materials to have a clear identity while remaining a part of the Access brand.
Multi-channel marketing campaigns:
In a world where we’re bombarded with hundreds of marketing messages every day, the average number of marketing touchpoints needed to reach and convert prospective buyers is forever on the increase.
From social media posts and digital advertising to eBooks, branded magazines and product videos, we work closely with Access’ marketing teams to develop creative campaign assets that cut through the noise and captivate buyers across multiple channels and touchpoints.
Trade shows and events:
Standing out from the crowd and making a great first impression is essential when exhibiting at trade shows. From impactful stand designs and eye-catching animated videos, to printed and digital advertising and promotional materials, we’ve developed creative solutions that drive brand awareness and footfall that converts. Beyond trade shows we’ve also been a creative partner for Access Group’s flagship annual event, Access World, developing the event branding and promotional materials for use across both digital and print mediums.
Destination Employer
Access are one of the UKs leading software providers to mid-market businesses striving for growth. They specialise in staying one step ahead, winning new customers and driving market demand to help move the company forward. We work closely with Access to deliver visually brilliant creative campaigns that cut through the noise.
The Brief:
If there’s anything the B2B software marketplace isn’t short of, it’s whitepapers – promoted by technology providers to support lead generation. The HR software sector is no different, so our client, The Access Group needed a creative campaign that would stand out from the crowd.
Travel guide design:
Employer brand is a big trend in the HR industry; businesses must invest in their employer brand to attract and retain top quality candidates. Therefore, if being a destination employer was top of the industry’s mind, Access Group’s latest campaign idea “Becoming a destination employer,” needed to grab their attention and provide answers.
Lead nurture and promotional assets:
From initial download, we also supported during the lead nurture process, designing actionable checklists, digestible factsheets and a convincing case study pack to move prospects from initial interest through to having a conversation with Access’s sales team.
To drive additional awareness, we produced bitesize, infographic style promotional assets to help build momentum for the campaign via social media channels.
Results:
Thanks to a combination of compelling content, creative design and digital PR outreach, the destination employer campaign was a huge success, even going on to win two silver awards at the Midlands Chartered Institute of Public Relations (CIPR) Awards for best use of content and best use of digital.
Better still, over 75% of those who downloaded the guide progressed to be qualified sales opportunities, representing a 15x ROI on spend for total pipeline generated AND over 3x ROI in actual sales.
The Access Group: Transformation Campaign
Access are one of the UKs leading software providers to mid-market businesses striving for growth. They specialise in staying one step ahead, winning new customers and driving market demand to help move the company forward. We work closely with Access to deliver visually brilliant creative campaigns that cut through the noise.
The Brief
The HR software market is crowded and standing out can be tricky. Access really focus on understanding the challenges their users and potential users face and build supporting content to help them in their day to day existence as a HR professional. The Transformation Campaign was just that – a guide to becoming the HR team of the future. We worked with the internal team to bring to life creatively their content, exploring the concept to help it attract the attention it deserved.
eBook design
The transforming HR campaign was designed to span the entire buyer journey; driving awareness via a top of the funnel guide that spoke to the market’s pain points, then nurturing leads through to selecting the software that solves their challenges.
We designed the first guide to be eye-catching and engaging to pique the buyer’s interest and drive downloads. The second eBook we designed was a more practical, step by step guide that empowered prospective buyers to build a business case for the software they needed to overcome their challenges.
Promotional assets
Both guides were promoted via an integrated campaign across multiple channels including email marketing, social media, PR outreach and targeted advertising. To help them stand out, we produced a package of eye catching promotional assets with engaging visuals and clear calls-to-action to drive clicks and conversions.
Results
The campaign was a success, exceeding its KPIs for both lead generation and pipeline generation. Thanks to its comprehensive outreach strategy, the campaign was also effective at building awareness and engagement for the Access brand within the HR community.
Campaign creative
We work closely with the Access Group marketing teams to understand the target audience. We create a clear and relevant concept that is approved internally at Access Group. We are considered external brand guardians by the internal design teams and everything we deliver is aligned with the Access brand.
